Explore and identify the right sales channels for your brand.
This workshop is suitable for clothing, accessory, jewellery brands and designer-makers that want to understand where they should be pitching their product. It will give you an overview of the different routes to market, which are appropriate for your collections and how to reach your target customers.
The session will cover the following:
- Conducting research to define relevant routes to market for your business
- Wholesale vs retail
- The wholesale buying process and cycles
- Trade show overview
- Preparation for Trade/Retail Fairs Retail sales channels
- Selling online
- 3rd party vs own website
- Considerations if setting up your own transactional website
By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build your business and increase sales.
About Alison Lewy
Delivered by fashion industry expert Alison Lewy, Fashion Angel founder and author of Design Create Sell - a guide to starting and running a fashion business.