Routes to market

, 14.00 - 17.00
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Explore and identify the right sales channels for your brand.

The diversity of products and customers in the fashion and accessory industry means it is essential to have a sales strategy in place so you know where you should focus your resources to maximize sales. 

This workshop is suitable for clothing, accessory, jewellery brands and designer-makers that want to understand where they should be pitching their product. It will give you an overview of the different routes to market, which are appropriate for your collections and how to reach your target customers. 

The session will cover the following:

  • Conducting research to define relevant routes to market for your business 
  • Wholesale vs retail 
  • The wholesale buying process and cycles 
  • Trade show overview 
  • Preparation for Trade/Retail Fairs Retail sales channels 
  • Selling online
  • 3rd party vs own website 
  • Considerations if setting up your own transactional website 

By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build your business and increase sales.

About Alison Lewy

Delivered by fashion industry expert Alison Lewy, Fashion Angel founder and author of Design Create Sell - a guide to starting and running a fashion business.

Details

Name: Routes to market
Where: Business & IP Centre
The British Library
96 Euston Road
London
NW1 2DB
Show map      How to get to the Library
When: , 14.00 - 17.00
Price: £50.00 (with code BLOFFER)
Enquiries: +44 (0)20 7412 7901
bipcworkshops@bl.uk
Book now